Charity auction advice
Get all the tips for charity fundraising
For both big and small charities, auctions provide many fundraising possibilities but silent, live auctions present a tough challenge as well as a chance for organisers to raise funds to encourage charity campaigns. The stakes are high, however, so it's important to ensure you make it great.
We have discovered the most profitable auctions use a many-pronged approach to fundraising, which means that people are able to contribute in a number of ways. As well as holding the more conventional live auctions, there are many other techniques that can be used to encourage people to pay money. Here are some dos and don'ts of a charity auction:
What to do
- Source a broad range of things for auction, appealing to a number of price points
- Use pioneering event technology services – they enable the maximisation of fundraising potential and encourage high-end sponsors.
- Find out tips about charity fundraising from the government website.
- Go paperless. Technology like tablets and big screens help to share event updates with audiences as they happen. People often find them more engaging.
- Add to your event revenue by selling advertising space, as well as sponsorship packages.
- Aim to entertain. The best events are fun and lively, so get your audience involved at every turn.
- Find a great location for your auction.
What to not do
- Don't underestimate people’s generosity, but similarly, cater to people with smaller budgets.
- Communicate your target and overall progression often throughout the event.
- Don't shy away from new devices and techniques of running your auction. The advantages will most probably outweigh the cost.