Charity auction advice and information - About

Get all the tips for charity fundraising


Charity auction advice and information - About

What Can Giving Lots offer your charity?

One off lots
Giving Lots can auction anything for you from something as simple as a signed book or as luxurious as a five star holiday. Once the lot is uploaded we can help with marketing and PR coverage.

Online Campaigns
Giving Lots can work with your charity to create a bespoke online campaign specific to your charity’s needs. Included is a bespoke auction page, bespoke URL, advert on Giving Lots' home page, news coverage on Giving Lots and help with marketing and PR coverage.

Virtual Events
Giving Lots has developed a new concept to help charities open up their events and auctions to a larger audience whilst reducing the costs. The idea is that the charities holds any number of small events (i.e. dinner parties) across the country, which can be then linked up through the site to bid on one auction. This creates a cheaper and much larger event through the web.

Preview for live events
Previewing auction items which are going on to a live event is an almost guaranteed way to increase the total money raised. By placing all the lots on a bespoke auction page charities can expect to see bidding start before the live event take place. Giving Lots can also help provide the latest bidding technology for your silent auctions.

Charity Wish List
This facility gives charities the opportunity to ‘sell’ items required for their own charitable work and gives buyers the chance to donate directly to a charity by the purchase of (for instance) a wheelchair, children’s therapy equipment or funding for research . These items are nearly always Gift Aidable.

There is no outlay cost for charities when signing up. 15% commission is charged for every lot sold on the site, however flat fees can be arranged for larger online campaigns, virtual events and live events.

Charities Technology Trust handles payments via the site at 2.75% of the gross payment cost (including credit card charges).



Charity auction tips

1. Advertise the event items beforehand

Put descriptions or a short list in the invitations or emails before the event, enabling people to plan ahead of time to buy them at the real event. A great-looking catalogue will promote your great items to potential bidders. It helps produce word-of-mouth and enthusiasm for certain items well in advance of the auction.

2. Advertise your auction items at the event

It’s key to have a detailed list or descriptions of the things being auctioned – and on the tables at the event.

You need to make the most of every chance to play up these items before an enthusiastic crowd.

3. Best items are those with an experience or unique value

You want unique items that you can’t purchase anywhere else. Things of an “experience” can be invaluable – much better than something with a tangible cost.

4. Plea or gift and silent auctions after the live auction

People may not have given all their money at the live auction, and they can go and bid again on the file and give money to the plea. A pro auctioneer really can make all the difference.

5. Money over atmosphere

Bring up the lights and turn off the stage spotlights. I can’t tell you how many auctions I’ve been to where there was low or no lighting on the items.

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